Last week, Victoria’s Secret—the billion-dollar lingerie brand—shut down its U.S. website and paused some store services. They called it a “security incident.”

No one knows yet what happened behind the scenes, but one thing is clear: it was serious enough to take their systems offline and impact business.

This kind of event used to be rare. Now it’s routine. And here’s the uncomfortable truth: your business is just as vulnerable.

What Does a Website Shutdown at a Giant Retailer Have to Do with Your Company? Everything.

Hackers aren’t just going after big targets. In fact, they prefer smaller businesses. Why? Because smaller businesses often don’t have the same protections—and they rarely see it coming.

When a security event happens, your business could:

  • Lose access to your systems and customer data.
  • Face unexpected downtime and lost revenue.
  • Get hit with lawsuits or insurance denials.

This isn’t about being paranoid. It’s about being prepared.

Here’s What Smart Companies Do Differently

Victoria’s Secret did something most companies don’t: they took immediate action. They didn’t guess, they didn’t wait, and they didn’t pretend it wasn’t serious.

They had a plan.

Do you?

If a similar event happened to your company tomorrow, could you:

  • Prove you took steps to protect your business?
  • Avoid being blamed by clients, regulators, or insurers?
  • Restore operations without scrambling or finger-pointing?

If the answer is no, you’re carrying more risk than you realize.

The Good News: You Don’t Need to Be a Cybersecurity Expert

You don’t need to figure this out on your own. We’ve built a simple, business-friendly protection program designed to:

  • Identify where you’re exposed.
  • Document the decisions you’ve made.
  • Prove to lawyers, regulators, and insurers that you did the right thing.

It’s called a Cyber Liability Protection Plan—and it’s built for business owners who want peace of mind, not technical jargon.

This Is a New Kind of Risk. But You Don’t Have to Face It Alone.

Cyberattacks don’t just shut down systems. They shut down businesses. You don’t want to wait until your name is in the headlines.

Let’s schedule a 15-minute review. We’ll show you how to reduce your risk and protect your business—without overhauling your operations.

No pressure. No tech-speak. Just clarity, protection, and a plan that works.