Rapport, value, and trust, and what they look like in a room where someone is deciding whether to hire you People walk into a pitch prepared for a job interview, when the person across the …
What the letter says, what came after it, and how to talk about it without turning it into a sales pitch On August 27, OpenAI published an open letter on global cyber defense. More than …
After the Water Attacks Last month, attackers reached into water treatment plants across a dozen states and started moving the controls. Some of them found out what happens when you do. I've been thinking about …
A Framework for Establishing the Kind of Trust that Survives Budget Season Imagine the curtain going up and a group of players act out the opening scenes of Shakespeare's King Lear, just for you. An …
How MSPs Build the Kind of Client Rapport That Survives a Budget Review You walked out of the meeting feeling good. The handshake was firm, the small talk landed, and you even got a laugh …
You walked out of that meeting feeling like a closer. Your credentials were on point. You covered the whole stack: EDR, SIEM, MDR, quarterly risk assessments, tabletop exercises, NIST alignment. Your vCSO offering was solid. …
Last night I was at dinner with the CEO of an MSP. Good operator. Growing. Adding clients. Doing the work. We were walking around his town before dinner talking about the usual founder stuff. Processes. …
Most MSPs treat the Statement of Work like something you do after the sale. A formality. A box to check. That mindset is exactly why scope creeps, expectations get fuzzy, and security ends up feeling …
Every MSP has lived this moment. A client calls and says they want a “custom” security program. They want their policies to sound like them. They want controls that are “unique to their workflow.” They …
Right now, millions of people are experimenting with AI tools as if they were personal doctors. They type in their symptoms, ask for a diagnosis, and walk away with treatment advice—all without ever seeing a …
Learn the 5 simple signs any CEO (and even CIOs or IT managers) can use to figure out if your organization is secure from hackers, crooks, and internet thieves.
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