Friday February 6th at 12p ET / 11a CT / 10a MT / 9a PT
SUPER SALES FRIDAY:
Ahead of the Pack: Turning AI Risk Into a Security Solution Your Clients Need (and Your Competitors Aren’t Thinking About)
Most MSP sales goals are not goals.
They’re wishes written on a whiteboard after a strong cup of coffee and a hours of arguing and finger pointing.
“Let’s grow 30%.”
“Let’s add 10 new clients.”
“Let’s sell more security.”
Great.
Now explain how.
If you’re like most MSPs, the math falls apart about three questions in. Pipelines don’t match targets. Activity doesn’t match outcomes. And when the year ends, everyone blames the economy, the sales team, or “clients just not buying right now.”
It’s not the economy.
It’s your plan. (Or lack of one.)
This Session Fixes the Part Everyone Skips
Most MSPs Are About to Get Crushed by AI.
Not by the tech.
Because their clients are charging ahead without them.
While your competitors are posting “we use AI to make business easier” announcements, smart MSPs are focusing on security and packaging it as a high-margin, defensible service.
AI pulls data out the front door, back door, and side door.
If you’re not managing it, you already have a problem.
The opportunity isn’t in the AI hype.
It’s in positioning AI risk management and data protection as part of your advanced security program.
Lead the conversation now or risk being replaced by someone who will.
This Super Sales Friday Session Is About One Thing:
How to Turn AI Risk Into a Security Offering Your Clients Will Actually Buy
If you’ve been waiting to “figure out” how to sell AI services, stop.
Shadow AI is introducing risk for your clients right now. Microsoft Copilot is already inside their environments. Users are interacting with ChatGPT even if it isn’t approved.
And their data is becoming more vulnerable with every prompt.
This session gives you the talk track, offer, and pricing model to finally do something about it.
You’ll learn how to:
- Position AI not as a buzzword—but as a new layer of risk to manage
- Sell Copilot Security as a managed service (not just Microsoft licensing)
- Use real-world attack paths and AI breach scenarios to close deals
- Package AI assessments, policy enforcement, and DLP into a monthly MRR model
- Turn “shadow AI usage” into a buying trigger, not just a compliance gap
- Use liability, not efficiency, to justify the sale
By the end of this session, you’ll have an offer you can take to market next week—not next quarter.
You’ll leave with:
- A ready-to-deploy Managed AI Security offer
- A pricing model that works for 5 users or 50
- AI Readiness Assessment blueprint
- Copilot Hardening checklist
- Talk track to turn Copilot + ChatGPT usage into a buying trigger
- A packaging model that separates you from Microsoft licensing
- A proposal that makes AI liability your client’s problem—not yours
Who This Is For
- MSPs trying to figure out how to productize AI
- Sales teams tired of hearing “we already have Copilot”
- Owners who want AI to be a revenue engine—not a risk
- Anyone ready to sell AI security like they sell firewalls
Who This Is NOT For
- MSPs hoping AI just goes away
- Anyone who thinks “Copilot comes with security”
- Providers giving away AI support as “value-add”
- Sales leaders who’d rather wait than lead
AI Is Already Inside.
The Only Question Left Is:
Are You Selling the Controls or Cleaning Up the Mess?
Register now.
