What Would Happen to Your MSP If You Disappeared for 30 Days?

That's what these two days are for. You're going to build the system your MSP is missing.

Bruce McCully's MSP Masterclass May 19–20, 2026
Hilton BNA Nashville Airport Terminal

100 seats total. When they're gone, this is over.

You Don't Have a Sales Problem. You Don't Have a People Problem.
You Have a Systems Problem.

You've tried to fix this before.

You tried to get security conversations happening with your clients. But the conversation keeps dying. Not because your clients don't care. Because there's no system driving it. No trigger that makes the conversation happen at the right time. No framework that makes the recommendation feel inevitable instead of optional. No measurement that tells you whether your team even brought it up.

You tried to get your team to follow through. You wrote things down. You held meetings. You set expectations. And for a week it worked. Then it didn't. Not because your people are bad. Because there was no system underneath it. No measurement. No way to know if it was working until it wasn't. And by then you were already cleaning up the mess.

You tried to grow. Add new logos. Expand the client base. But every new client adds more weight on you personally. More things only you can handle. More reasons you can't step away. Growth is supposed to create freedom. Yours is creating a bigger cage.

Here's what nobody told you at the last conference you went to: the answer isn't a better product, a better hire, or a better pitch. It's a system. A real one. With playbooks your team can follow, measurements that tell you if they're working, and a feedback loop that catches problems before they become phone calls.

A process tells your team what to do. A system tells you whether it got done, whether it worked, and where it broke.

Most MSPs are running on processes. That's why the owner is still the safety net.

In Two Days, You're Going to Build Your Field Guide.

Not Bruce's field guide. Not a template you download and forget. Yours. Built for your business, your clients, your team.

The field guide is the system. It's what your team opens when a new client comes on. It's what your sales person follows when the prospect pushes back. It's what your techs reference when the client asks a question they've never heard before. It's what you point to when you realize you haven't had to step in for two weeks straight.

Inside your field guide:

Playbooks most MSPs don't have. Not the ones everyone talks about. The ones that actually keep the owner out of the day-to-day. Client onboarding. Sales conversations. How to make recommendations that clients actually say yes to. How to handle upset clients without the owner getting pulled in. How to capture and organize what's in your head so your team has real organizational knowledge instead of depending on you to remember everything. Built in the room. Practiced in the room. Designed to be measured so you know if your team is using them and whether they're working.

A documented, defensible security program ready to deploy for your first five clients. You won't just learn what to build. You'll build the playbook, the deployment motion, and the scorecard that gets five clients protected within 30 days of walking out of this room. Every step mapped. Every milestone measured. You'll know exactly where you are and whether your team is executing. No guessing. No hoping. A system with a deadline and a scoreboard.

A compliance roadmap for your own MSP. Your house gets secured first. Because you can't sell what you haven't built for yourself.

A sales motion your team can run without you. The conversation that turns "we're fine" into "when do we start." Practiced out loud. In a room full of peers who will tell you what works and what doesn't. Built so you can hand it to someone on your team and they can close without you at the table.

A client-facing presentation your team can deliver. Not you. Built for your next QBR, prospect meeting, or lunch-and-learn. Polished and ready to hand off. But more than that, you'll learn how to get your team to deliver it flawlessly. And how to know they will. Without you sitting in the back of the room making sure.

AI prompts that change how you sell and scale. Bruce is giving away the exact prompts he uses. Not tips from a blog post. Operational tools that remove you from the bottleneck. The kind of prompts that make your team faster, your sales motion sharper, and your delivery more consistent. Without adding a single person to payroll. You get them in the room. Nowhere else.

Someone Is Selling What You Do for Half Your Price Right Now.
This Is How You Stop Competing With Them.

You already feel it. The prospect who says "your competitor quoted us less." The client who questions every line item. The pressure to hold your price while the market pushes it down.

Here's the truth: if you're selling the same thing everyone else is selling, you will always be compared on price. Managed services without a documented security program, without measurable compliance, without evidence that holds up under scrutiny. That's a commodity. And commodities get cheaper every year.

The MSPs that charge more and keep clients longer aren't better at IT. They're better at proving their value in ways the client can see, the insurer can verify, and the attorney can't tear apart.

That's what the field guide builds. A security program that makes you uncommoditizable. A system that produces evidence, not just effort. Documentation that turns your service from "we manage your IT" into "we protect your business and we can prove it."

You stop competing on price the moment you start selling something the cheap option can't deliver.

For MSP Owners Who Are Done Competing on Price and Done Being the Safety Net.

You run an MSP with 5 to 50 employees. You're technical. You're good at what you do. You built this thing from nothing.

And right now you're stuck. Stuck closing every deal yourself. Stuck answering questions your team should handle. Stuck watching cheaper competitors win business they'll eventually lose. But not before they take the prospect you should have had.

You want to grow. You want to add new logos. You want to build a security offering that changes your margins and your position in the market. You've wanted this for a while. You just haven't had the system to do it without adding more weight to your own shoulders.

Come to Nashville. Build the system. Leave with the field guide that makes it run.

If you want to sit in the back and check email for two days, save your $1,887.

He's Built Two Companies. The Second One Doesn't Need Him Anymore.

Bruce McCully built his first company, an MSP, from zero to $8.5 million in recurring revenue. A significant part of that came from cybersecurity incident response. Going into hospitals at 2am and recovering them from ransomware attacks. He didn't learn what happens when a business is unprepared by reading a case study. He was in the room when it happened.

Then he founded Galactic Advisors. He scaled it to eight figures in recurring revenue, then stepped down as CEO to focus on MSP Advancement full time. Not because he lost interest. Because the systems he built meant the company no longer needed him to operate it day to day. He remains Chairman of the Board and majority owner. And now he's doing the only thing he wanted to do all along: helping MSPs level up, build real cyber programs that protect their clients, and get rewarded for the work instead of being treated like the person who fixes printers.

He's the Amazon bestselling author of three books: Standardized, Level UP, and Level UP vCSO Edition. He's spoken at CRN and major channel conferences. He's not a consultant who reads slides. He's the guy who built the field guide for his own businesses. Twice. Watched them run without him. And decided to spend his next chapter helping you do the same.

The masterclass is the first thing he built in this new role. For two days, he's helping you build yours.

One MSP Owner Called a Single Day With Bruce "a $50,000 Day."
You Get Two Days for $1,887.

Dan Hernandez invited Bruce to spend a day at his MSP. Bruce didn't show up and talk strategy from a whiteboard. He rolled up his sleeves. Met with the security team. Sat down with the service manager. Worked with the project leads. Gave each person the clarity and direction they needed to grow. By the end of the day, Dan had a team that performs better without constant oversight. A leader freed up to focus on high-leverage work. And a business on a completely different trajectory.

When Dan was asked what it was worth, he said: "I can't even put a value on it. But I'd say it was worth at least $50,000."

That was one day. You get two. In a room with Bruce for $1,887.

Most owners will walk out of that first hour and tell you it was worth the entire trip. Before we touch a playbook or a scorecard, Bruce is going to help you see the systems your MSP actually needs. Not the ones you think you need. The ones that are actually missing. The ones that keep you trapped in the middle of everything.

But if you want hard numbers, here they are.

When you deploy those five clients using the playbook and scorecard you built in this room:

5 clients x $267/month = $1,335/month in new recurring revenue.

$16,020 per year. Your $1,887 comes back to you in 43 days.

That's before client six. Before the sales playbook lands your next prospect. Before the field guide saves you from the next late-night phone call. Before the AI prompts cut hours out of your week. Before the system starts compounding.

The real ROI isn't in the math. It's in the moment you realize your business is running and you didn't have to be the one running it.

Bruce McCully's MSP Masterclass

Hilton BNA Nashville Airport Terminal, 2 Terminal Drive, Nashville, TN

May 19–20, 2026 | $1,887 | Only 100 seats total

The venue is the Hilton BNA Nashville Airport Terminal. It's the most beautiful airport hotel you've ever been to. Nice. New. Clean. Nothing like the tired airport hotels you're picturing right now. When you need a break between sessions, head up to the rooftop. You can see planes taking off and landing at BNA while you review your notes and think about how much better your company will run when you get back. It's the kind of place that makes you want to stay an extra night.

Bring your laptop. Bring your client list. Come ready to build.

Seats are limited. Early registrants are already locked in. When this fills, it's done.

You've Been the Safety Net Long Enough.

You'll walk out with your field guide. Playbooks your team can execute. A deployment scorecard for five clients with a 30-day deadline. A sales motion that works without you at the table. AI prompts that change how you operate. And a system, not a process, that tells you whether it's working before your phone rings.

Stop competing on price. Stop being the bottleneck. Stop going to events that send you home with notes.

Build the thing.

23 seats left. $1,887. May 19–20.