I was having dinner the other night with a CEO of a $2 million MSP. He was excited. Like, jittery-excited. We hadn’t even ordered drinks before he started laying out all the “amazing things” his company had going on.
New product launch.
New employee onboarded.
A new acquisition in the works.
Plans to double revenue.
Oh—and a book he’s writing on the side.
Because why not?
I let him go. I let him unload the whole thing like a nervous best man trying to toast without notes. And when he finally came up for air, I asked him one simple question:
“What problem are you solving?”
And just like that, he went silent. That’s when I knew: he was building momentum without direction. And I see it all the time.
Motion ≠ Progress
Here’s the trap: business owners love movement. We love launching, tweaking, planning, expanding. And let’s face it—shiny object syndrome feels productive.
But here’s the truth you don’t want to hear: You cannot scale if you cannot name the dragon you’re going to slay.
If you don’t know the core enemy you’re solving for—really solving for—then all the launches, hires, books, and acquisitions are just noise. You’re not building a business. You’re building a distraction machine.
The Apple Example (And Why It Matters)
Look at Apple. They didn’t just wake up one day and say, “Let’s sell hardware.” They built the Macintosh to make computing intuitive. Then the iPod—to make music accessible and personal. Then the iPhone—to unify your digital life in one device.
That’s not randomness. That’s evolution along a defined path. There’s a theme. A connection. A dragon they’re slaying every time.
How do we make complex technology intuitive, accessible, and emotionally engaging for everyday users?
That’s the core problem. That’s the war cry. That’s the path.
So What About You?
What’s the problem your business exists to solve? And don’t tell me “we do IT” or “we sell cybersecurity.” That’s not a problem. That’s a job description. At Galactic, we got crystal clear on this:
We make it easy for everyone to understand and manage their cyber liability.
That’s it. That’s the dragon.
Everything we do—from how we build tools to how we train MSPs—is aimed at that one, nasty beast. That’s why we say no to ideas that don’t fit. That’s why we don’t chase trends. That’s why our team has alignment.
Because when you know what dragon you’re slaying, the path builds itself.
The Leadership Moment
If you’re feeling stuck, or like your growth has hit a wall—ask yourself: What’s the problem we solve better than anyone else? If you can’t answer that, then stop. Seriously, stop everything. Don’t roll out another product. Don’t hire another SDR. Don’t write another blog.
Sit down. Define the problem. Name the dragon.
And once you’ve got it?
Slay it with every single thing you build.
Want help figuring out your cyber liability story? We train MSPs how to solve real problems—not just sell shiny stuff. Our goal? Protect a million people from the fallout of bad decisions and missing evidence.
But none of that matters if you’re too busy juggling projects to focus on your purpose.
So here’s the real question: What’s your dragon? And are you even aiming at it?
