What if I told you that you’re mismanaging the most brilliant member of your team? 

Not a little wrong. Not a “hey, let’s have a coaching conversation” kind of wrong. 

I mean catastrophically wrong. The kind of wrong that’s costing you hours, ideas, and probably revenue. 

Here’s the deal. 

Right now, your entire team is experimenting with AI. Some are playing with it in secret, like it’s their side hustle. Others are using it proudly, showing off their shiny new prompts like a kid with a fresh Pokémon card. 

But they’re all thinking about it the wrong way. 

They treat AI like a Magic 8 Ball. 

They ask a question. 

It spits out an answer. 

They say, “Wow! Look at what it can do!” and move on. 

That’s the problem. 

They’re using a strategic weapon like it’s a party trick. 

Let me put it in simpler terms: your people are asking AI for finished work when they should be asking it for raw materials. 

This would be like hiring a world-class chef and telling them to microwave you a burrito. 

They’re not tapping into the true strength of the system. And that’s not their fault—it’s yours. 

Because you haven’t trained them how to think about AI the way a strategist would. 

Let’s break this down. 

Computers are excellent at tactics. They memorize. They execute. They repeat. They’re like the world’s most efficient intern: fast, consistent, never takes a coffee break. 

But they suck at strategy. 

They don’t see the big picture. They don’t understand nuance. They don’t know your customer, your industry, or your secret sauce. 

That’s your people’s job. 

And when you pair smart humans with tactical machines? You get a force multiplier. 

Now you’re not just working faster. You’re working smarter. 

But only if your team understands the rules of the game. 

If not, you end up with a bunch of zombie content, generic reports, and strategy documents that feel like they were written by a caffeinated Roomba. 

And you, as the business owner or CFO, are left wondering why your AI investments aren’t delivering. 

Spoiler: AI isn’t a replacement for thinking. It’s a shortcut for doing—once you’ve already decided what matters. 

Right now, your team needs to stop asking AI for finished products and start asking better questions. 

They need to feed it context. Goals. Constraints. Strategy. 

They need to treat it like a brainstorming partner with perfect memory and no ego. 

You need to give your people permission to think with AI, not just ask AI. 

If you don’t, you’re not just wasting potential—you’re building a compliance risk. You’re building content you can’t defend. Ideas you can’t explain. Decisions you can’t trace. 

In a world where hackers and cyber personal injury lawyers are both looking for soft targets, bad AI output is going to be a liability faster than you think. 

So here’s what to do next: 

  • Audit how your team is using AI. Are they building? Or just prompting? 
  • Train them on how to think in layers: business goal → strategy → tactics → execution. 
  • Create a system for peer review. You wouldn’t send a sales proposal without editing. Why ship an AI draft without scrutiny? 

Because let’s be clear: using AI wrong won’t just slow you down. 

It’ll make you look stupid. 

And worse, it’ll leave you exposed. 

You don’t need another tool. 

You need a process. 

Start there.