At some point, every MSP hears it. A skeptical client, arms crossed, looking you dead in the eye: 

“I get it—but what’s the ROI on all this security?” 

To them, your security stack feels like an insurance policy they hope never to use. They don’t see the value until it’s too late. 

Here’s the reality: security ROI isn’t a fantasy—it’s a math problem. And if you don’t show your clients the numbers, someone else will. Likely a consultant or compliance vendor who walks in, runs a test, and walks out with your client. 

This is your moment to own the conversation. 

 

Security Without Evidence Is Just a Liability 

You can’t talk ROI without talking risk. 

So start here: If their business were breached tomorrow, what would it cost? 

  • Lost revenue from downtime? 
  • Legal fees from customer lawsuits? 
  • Denied cyber insurance claims because of “unmet requirements”? 
  • Lost contracts because they can’t prove compliance? 

Now ask: Do they have any independent, documented evidence that proves they did the right thing? 

Because without that evidence, their investment in security doesn’t count. It doesn’t matter how good your stack is or how many tools are in place. If they can’t prove they lived up to their obligations, they’re exposed. 

 

The Fastest Path to ROI: A Third-Party Level 1 Pen Test 

A Level 1 pen test is how you take “invisible” security and turn it into measurable risk reduction—and legal protection. 

But here’s the critical piece: it must come from a third party. That’s where our team comes in. 

When we perform a Level 1 pen test, your client gets: 

  • A credible, independent report they can show to insurers, regulators, and executives. 
  • A mapped-out list of vulnerabilities tied directly to financial and legal risk. 
  • The foundation for a formal compliance program—which becomes their legal defense when the breach happens. 

That’s not just ROI. That’s insurance eligibility, contract readiness, and lawsuit prevention—all in one. 

 

Compliance Is the ROI Conversation Your Clients Are Already Having 

Here’s what your clients don’t realize until it’s too late: 

  • Their insurance won’t pay unless they prove they enforced the right controls. 
  • They won’t land larger contracts unless they can produce a WISP, risk assessments, and training records. 
  • If there’s no compliance program, there’s no legal defense. Just blame. 

Compliance isn’t a burden—it’s a business enabler. It unlocks revenue, qualifies them for insurance, and protects them from lawsuits. That’s why security without compliance is a sunk cost. Security with compliance is ROI. 

 

Build the Case Now—Before Someone Else Does 

This isn’t about selling more security tools. 

This is about putting your clients in a position to: 

  • Prove they met their obligations when their policy or contract demands it. 
  • Qualify for high-value contracts that demand independent risk validation. 
  • Avoid lawsuits because they have evidence of due diligence. 

 

And it all starts with a Level 1 pen test. 

 

Bring ROI to the Table 

You can’t afford to wait. If you don’t bring this conversation to your clients, someone else will—and when they do, they won’t be looking to collaborate. They’ll be looking to take your place. 

So let’s do this now. 

We run the test. 

You lead the client. 

They get the protection, documentation, and business advantage they need. 

That’s ROI. 

Schedule your clients’ Level 1 pen tests—and finally show them what security actually does.