Elevate Yourself.
The rules of selling cybersecurity have changed. Your prospects don’t buy
on features and price anymore—they buy on risk.
If you’re still leading with tools, you’re already in a race to the bottom.
Are you ready to revolutionize your sales strategy?
The Certified Cyber Risk Strategist (CCRS) program gives you the skills, confidence, and proven process to lead risk-based conversations that get clients to invest in advanced security solutions
- New to sales? This is perfect for you
- Seasoned sales manager looking for a new, more productive strategy? We’ve got you covered.
Why CCRS?
Most sales training talks about tactics. CCRS gives you a repeatable process that works in real-world MSP sales conversations.conversions. You’ll learn how to:
Tell the Risk Story: Move beyond “selling tools” and build urgency with narratives that make risk real.
Ask the Right Questions: Master wedge and collaborative questioning to guide clients toward action.
Close with Confidence: Stop leaving deals open-ended—learn how to ask for the close at the right time.
Leverage Reports & Evidence: Use compliance and security reports to create undeniable proof that drives decisions.
Follow a Proven Process: Adopt the same methodology used by MSPs and MSSPs to consistently close more, faster.
Whether you’re brand-new to sales or a seasoned pro ready for a reset, this certification locks in the skills to stand out as the trusted cybersecurity authority in your market.
What You’ll Walk Away With
- A step-by-step sales process you can plug into your daily conversations.
- The ability to create risk-based urgency that moves prospects off the fence.
- Real-world closing techniques that increase deal velocity.
- Recognition and credibility: a Digital Certificate, a Printed Certificate, and an Electronic Badge to display your authority.
- A system that doesn’t just “teach sales”—it gives you a framework you’ll use in every deal.
CCRS Training Schedule
Day 1 – Sales Process & Reports
- Build and follow an effective, repeatable sales process
- Craft engaging, memorable risk narratives
- Master how to interpret and present reports with impact
- Use supply chain risk to open the door to bigger conversations
Day 2 – Closing the Deal & Overcoming Objections
- Turn objections into opportunities
- Refine soft closing skills that build trust and urgency
- Ask for referrals the right way
- Use risk acceptance documentation to strengthen your authority
Why Now?
Cybersecurity is moving fast. If you’re not leading with risk, you’re already falling behind. Your clients expect you to be the authority. CCRS makes sure you’re ready with the knowledge, confidence, and process to win.
Technology is being commoditized. AI is driving prices down and making products interchangeable. If your sales conversations are only about tools and quotes, you’ll always lose to the cheapest option.
The only way forward is to become consultative—learning how to relate, ask better questions, and guide clients through risk-based decisions. CCRS gives you the process to move beyond pitching products and become the trusted advisor who clients can’t replace.
Stop winging it. Start following a proven process.
Elevate yourself—become a Certified Cyber Risk Strategist.
