Are you Looking for a way to convert a COLD prospect into a new client? Not getting results sending letters, making cold calls, and spending money on advertising on the web? That’s because alone those tactics, cutting through all the noise and distractions your prospects deal with on a minute-by-minute basis. You need a strategy that will deliver consistent results.
Every MSP has the same problem: your prospects are busy, distracted, and tightening their pocketbooks. They believe their security is being addressed. You need a way to help them see WHY it’s not.
If you are simply pointing out problems, they will likely misinterpret them as you trying to sell them something. Unless you get them to understand their risk, you will continue to be thought as a commodity service rather than a strategic partner. This may seem unattainable, but I’ve helped MSPs transform their service offerings simply by getting their clients and prospects to understand WHY they need to do certain things. By putting concerns into context, they will see you more as a consultant rather than a salesperson.
Right now you are in a rock and a hard place. It may seem like now isn’t the best time to try something new or change at all. You may be thinking that change is bad, especially given the uncertain times we’re in.
But you know you can’t just sit there and do nothing. With hard times ahead your clients will start cutting back on services like yours and some may even go out of business. If you do nothing, your MRR will shrink, even though your employees will want higher pay. I’m calling this the big squeeze. You are getting squeezed from both sides. The best way out is to grow your client base and distribute your risk.
I want you to be successful in 2023. Next Super Sales Friday, February 3rd at 12 PM ET, I will be outlining how to:
- Get them to see value in your assessment
- Make them acutely understand their security risks
- Get them to buy now
You will NOT want to miss out on this SPECIAL Super Sales if you want to grow your MSP in 2023.
Sign up at www.galacticscan.com/friday
