Let’s talk about luck for a minute. You might think you’re lucky. Or unlucky. Or maybe you don’t believe in luck at all.

Here’s the thing: it doesn’t matter.

When your client calls to tell you their private information is on the dark web—and you didn’t even know there was a breach—luck isn’t going to save you.

It won’t stop the demand letter from the attorney representing hundreds of your clients. It won’t fix your reputation. And it certainly won’t keep your company from being ripped apart by lawsuits, fines, and forensic audits.

Luck Isn’t a Strategy. You Need a Plan.

The harsh reality is that most companies don’t even know they’ve been breached until the damage is already done. You find out when your clients do. Or worse, when regulators start asking questions and you’ve got no documentation, no clear evidence, and no idea how it happened.

And that’s where the lawsuits start.

Not just one. Class actions. Government fines. Loss of insurance coverage. Public exposure.

Here’s the question I ask CEOs and CFOs every day:

Do you have a documented, battle-tested incident response plan—one that your team actually understands? Not something that lives in a binder collecting dust.

I’m talking about a real-world playbook you can use to:

  • Communicate with your clients,
  • Respond to regulators and lawyers, and
  • Yes, even negotiate with hackers.

Because when the breach hits—and it will—you don’t want to be the guy scrambling to figure out what to say, how to say it, or worse… wondering if your IT team ever set up the firewall correctly in the first place.

You Can’t Afford to Guess

Let me be blunt: you’re gambling with your company’s future if you haven’t pressure-tested your response plan.

Every week, we work with companies who thought they had things locked down. They had backups. They had insurance. They had antivirus. They thought they were covered… until they weren’t.

And the cleanup? That’s the easy part. The lawsuits? That’s where businesses die.

What To Do Right Now

Your next move is simple: Book a 15-minute call with our team.

In that call, we’ll show you how to:

  • Build a real incident response plan.
  • Align it with the standards and regulations you’re already supposed to follow.
  • Get everyone—from your IT team to your legal counsel—on the same page before the breach happens. Because when the clock starts ticking, you’ll need more than luck. You’ll need a plan, proof you followed it, and a team that knows exactly what to do.

Let’s make sure you’re not standing alone when the attorneys come knocking.