An open safe filled with gold coins, surrounded by smoke, symbolizing the hidden financial risks of neglecting cybersecurity.

I know what you’re thinking. 

“What’s the ROI on all this cybersecurity stuff?” 

Let’s be honest: the ROI could be zero. 

If you’re investing in the wrong things… If you’re not gathering evidence of the security measures you’ve put in place… If your cybersecurity strategy is just a bunch of fancy tools collecting dust… then yeah, your ROI is exactly nothing. 

And that’s a problem. 

Because when the hackers get in—and they will—you’re going to have to defend your actions. Not just to yourself, not just to your clients, but to your cyber insurance carrier (who is actively looking for ways not to pay out) and to the cyber personal injury lawyers who will be circling the scene of the breach like vultures. 

And if you don’t have the right evidence? They’re going to eat you alive. 

The Cost of Doing Nothing 

Let’s break this down. 

According to Howden, an international cyber insurance provider, businesses that invest in cybersecurity correctly see a 25% ROI. But more importantly, they reduce their cyber attack costs by over 75%. 

Seventy-five percent. 

That’s like getting a get-out-of-jail-free card for three out of four cyber attacks. 

Now, let’s flip that around. If you don’t invest in cybersecurity—or worse, you invest but fail to gather evidence—you’re looking at 100% of the impact, every single time. 

Think about that for a second. Would you rather spend the money to prevent a disaster or pay triple to clean up the mess afterward? 

How Big of a Hit Are You Willing to Take? 

The study shows that: 

  • 52% of businesses have been hit by a cyber attack in the past five years.
  • The average attack costs 1.9% of annual revenue.
  • Large businesses (over $100M in revenue) are the most targeted—but SMBs are right behind them.
  • The biggest threats? Compromised emails (20%) and data theft (18%).

Here’s where it gets even worse: when businesses get hit, most don’t have a recovery plan. Their backups fail. Their response is a mess. They don’t have the right evidence to prove they were doing everything they should have been doing. 

And when the lawsuits start flying? They lose. 

Security Without Evidence Is a Wasted Investment 

You could spend millions on cybersecurity, but if you don’t have proof that your team is trained, that you’re following best practices, and that you’ve documented your security controls… 

You might as well have done nothing. 

That’s why you need to think about cybersecurity like an investment, not an expense. 

The right investment: 

  • Stops the hackers before they get in.
  • Gives you a defense when the breach happens.
  • Keeps your cyber insurance from denying your claim.

The wrong investment: 

  • Leaves you with nothing but regret and legal bills.

Which one sounds better to you? 

Here’s What to Do Right Now 

  1. Get a third-party cybersecurity assessment. You need to know where your blind spots are before an attacker finds them for you.
  2. Gather evidence. If you can’t prove your security efforts, it’s like they never happened.
  3. Invest in ongoing training. Annual security training isn’t enough. Your employees need monthly training with real-world examples.
  4. Audit your cyber insurance policy. If you don’t know exactly what’s covered—and what’s excluded—you’re in for a nasty surprise.

Cybersecurity isn’t about playing defense. It’s about making sure you can fight back. 

So let’s make sure you’re fighting with the right weapons. 

Sign up for a Cyber Liability Assessment today. Because once the breach happens, it’s too late. And no amount of money will fix what you failed to protect.